This thesis focuses on producing of advertisement for tourism promote policy in homestay folk life at Pitak island, Chumphon province, Which represent fisherman’s way of life. Through participatory filming in term of visual and sound is proper audio and filmed by Canon EOS and GoPro camera, then edited with Premiere Pro in Window 7 operating system, ultimately written in DVD-R 30 second length for advertisement of Pitak island, Chumphon province. Finally, the commercial ads is evaluated by 4 content expert of dissertations and 5 film specialists. Although, The result reveal ads need to be reedited in the content, which lack of interesting remark in the island it could correctly communicate main objective, arouse interest and motivate tourism in Pitak island.