In the early 1980s, Jackson became a dominant figure in popular music. The music videos for his songs, including those of "Beat It", "Billie Jean", and "Thriller", were credited with breaking down racial barriers and with transforming the medium into an art form and promotional tool. The popularity of these videos helped to bring the then-relatively-new television channel MTV to fame. With videos such as "Black or White" and "Scream", he continued to innovate the medium throughout the 1990s, as well as forging a reputation as a touring solo artist. Through stage and video performances, Jackson popularized a number of complicated dance techniques, such as the robot and the moonwalk, to which he gave the name. His distinctive sound and style has influenced numerous hip hop, post-disco, contemporary R&B, pop, and rock artists.