In this section, each of the eleven motorcycle adverts was analyzed. The first level of analysis was an analysis of the signs observable in each advert. Each advert was deconstructed by the analysis of each individual sign that embodies the whole advert. The second level of analysis was an explanation; each table was explained in simple English using semiotic language. The third level was the discussion. Within this analytical level, big questions were asked and answered. The questions asked are: Is the advert effective in its persuasion of Thai teens to buy the product?