Others look beyond this marketing
description of the event, seeing a more
miscellaneous meaning to them, much more than
a promotional tool but a special occasion that
extraordinarily happened (Damm, 2011).
According to Getz (2007), the event has emerged
in human civilisation since ancient times as it
has represented the way of life in different eras
and of different peoples including their beliefs
and faiths, God sacrifices, traditional games
along with harvesting season celebrations.
Moreover, events, in many recent cases, prove
a strong destination pull for tourists in modern