One key trend emerging in the market is the increasing number of new product launches. Vendors are offering balanced soups with high nutritional content and higher quality ingredients in order to create a demand among the health-conscious population.
According to the report, one of the main drivers in the market is the increased demand for convenience food products that help to save time and effort for consumers. Packaged soup, especially instant or RTS soups, are substitutes for home cooked soups and are an ideal option for consumers with busy lifestyles.
Further, the report states that one major challenge in the market is the supply chain problems. Chilled soups require the most efficient cold chain management, including both technology and timely delivery, to negate food spoilage and foodborne illnesses and to respond quickly to the current market needs.