Many specialist fine jewellery retailers such as
Tiffany, Cartier, De Beers Diamond Jewellers and
Chopard continue to invest in product offers and
store modernisation to support the diamond dream.
Another major trend to watch is increasing activity by
global luxury fashion houses such as Dior and Chanel
in the sale of diamond jewellery. These global brands
also support the diamond dream, and are raising
consumer expectations of the store environment,
in new design generation and customer service