VERSACE COLLECTION TRACES ITS ORIGINS BACK TO 1991 WITH A RANGE INITIALLY INTENDED EXCLUSIVELY FOR MEN AND IT ACHIEVED IMMEDIATE SUCCESS THROUGH ITS COMBINATION OF FORMAL STYLING AND FASHION APPEAL. IN 2009 UNDER THE CREATIVE AND STYLISTIC DIRECTION OF DONATELLA VERSACE, THE VERSACE COLLECTION FOR WOMEN WAS LAUNCHED. VERSACE COLLECTION, A BRAND IN ITS OWN RIGHT, FEATURES THE HALF MEDUSA LOGO, RECALLING THE ICONIC IMAGE OF MAISON VERSACE.