HotelServices (operation and franchising).
This division encompasses the 3,700 hotels/480,000 rooms operating under the Group’s brands.
Its mission is to manage operations at these hotels and provide the best choice of services for partner hotel owners (for example including strong brands and a powerful distribution system).
The goal for HotelServices is to maximize fees, speed up CRM and loyalty-building drives, shift the group deeper into the digital realm, and roll out a strategy in each segment to bolster the Group’s brands.