Marketers are keen to sell the organic products with the increasing awareness of issues such as environment,
naturopathy and green world. Environment friendly products are gaining popularity among consumers because
they are more aware about their health and protection of the environment.
Marketers involved in sales of organic food have to segment their market scientifically in order to maximize the
market share. People who believe in health benefits, taste and protection of environment and believe to improve their life
style can be the potential consumers of organic food.
Moreover consumers are willing to “pay for the privilege of buying green”