From the key factor of opportunities, first, Price is similar to the PANGKHON brand score is “0.10” the rating of this factor is “3”. Second When expand the branch to lot more and comprehensively score is “0.10”this factor is not too bad the rating is “2”. Third, in currently has instant coffee envelope type support customers who want a quick, easy and cheap score is “0.10” the rating of this factor is “3” Fourth, Impress to the customer such as package is luxury to good value average score is “0.10” the rating of this factor is “4” Fifth, Impress to the customer such as package is luxury to good value score is “0.05” the rating of this factor is “3”. Lastly Customers want to comfortable including provide services relating to Internet WiFi the rating of this factor is also “3” and the average is “0.10” it quite good in this factor.
About the threat, our group focused on 4 factors, first, Coffee shop business has many operators and very competitive so the average score is “0.6” it quite high on this factor. Second, Strategies and the marketing resemble very similar to the PANGKHON brand. The score of this factor is “2”. Third, provide the standard device after the contract expires, all of asset are belong to licensees the rating is “2”. So, the lastly, many coffee shop have store are located within university such as Chong Coffee they are very popular among students the rating is “3” on this factor.