3. “Order today and you’ll have the item by Saturday”
This is a clever one. You’re browsing a product page and considering if what you’re looking at is the solution to your problem, when you see the message, “Order today and you’ll have the item by Saturday.”
Now you’re not even thinking about whether or not you’ll buy the item. You’re thinking about when it will be showing up at your door step. It’ll be here by Saturday? I can use it this weekend when I’m visiting my parents…. Yeah, you fell for this one.
This psychological trick turns your ‘what if?’ into a tangible reality.