Recommendation To be a successful for international tourist industry, marketers and managers have to learn and understand tourist culture difference in this research indicates the basic understanding of the culture differenced of tourists from Germany, China and India and show that the difference needs a them are from the national culture. In order to gain more understanding for all employees who have to deal directly with customers. as a manager they should have the cross culture training for the employees by using the Hofstede's theory. Basic understanding for German, Chinese and Indian tourist can help to avoid he culture shock and dissatisfy between hot and tourist by adapt and/or adjust the product offering to customers. However, because of using Hofstede's theory can give the general idea about culture difference. To understand and find more deeper information for tourist behaviors. the researcher recommend to research more about culture by religion, subculture, type of culture in tourism or even the factor that t customer to choose Thailand as a desti on example. This can help to support the deeper understanding on difference of tourist behaviors and their needs.