Recognized traditionally as a leader
in package delivery, UPS invested
in additional technologies and
solutions to significantly increase
its offering—everything from supply
chain management to financial and
retail services. As part of a multiyear,
agency of record partnership,
FutureBrand helped UPS envision
and activate a bolder, more
ambitious brand vision. One that—
while still honoring its heritage—
elevated the company, moving it
from category frontrunner to global
heavyweight.