A total of 9 women and 9 men, aged 19–40 years, rated the sweetness of samples of chocolate, lime drink, and tomato soup relative to their personally ideal levels of sweetness for each food, with the conditions of each test session designed to eliminate various sources of bias. The method yielded precise estimates of the individual's most preferred concentration of sugar and of his or her tolerance of deviations from ideal. This linear precision allowed assessment of the degree to which the ideal food sugar level was a personal characteristic. We found that individuals differed significantly in peak-preferred levels of sugar, both generally across foods and with some variation relatively among foods. Also, the peak sweetness preferences for the three foods correlated significantly with several rated choices of sweet foods over nonsweet foods. This is evidence for the full construct of a sweet tooth—both a strong liking for sweet foods and a liking for strongly sweetened foods. (PsycINFO Database Record (c) 2012 APA, all rights reserved)