Ater Sephora is growing up in their life cycle; they should aim to increase the brand recognition. It's important to keep reaching out to those withim primary target market. Targeting these consumers will allow Sephora to further penetrate the market and take advantage of growing demographic of women over the age of 18.Sephora carries 200 different brands and over 13,000 products including makeup, skincare,fragrance,bath&body,hair care and beauty tools