The objective of this report is to critically analyze the logistic operations in the newly opened food outlets of TESCO, UK's largest multiple retailer in Central Europe, Thailand and the more recent "Fresh and Easy store� in United States of America as against the well established logistic operations in the UK.
For the purpose of coming up with a critical analysis, we have first studied the operations of TESCO in United Kingdom starting with the initial supply chain operations and then a gradual evolution of an effective and efficient supply chain. Next we evaluated the operation strategies adopted to maintain and manage the international operations and the challenges faced by Tesco to maintain a consistent global brand image.
It was found that in order to maintain a consistent service delivery system across the globe; Tesco has been making necessary changes in the service operations like international warehouse management, continuous replenishment policy, and international logistics. The changes made have been in accordance to the legal and cultural sensitivity of the overseas country.