the singapore mattress market in the 1990s comprised three major local manufactures: Four Star, Dreammakers and Dunlopillo, a few foreign manufacturres, and traders. While Four Star and Dreammakers used their own technology, Dunlopillo made its mattresses through a franchise. The leading foreign brands of mattresses in Singapore were Simmons and Slumberland. Simmons, an American brand manufacturered its mattresses in Japan, while Slumberland had its manufacturing operations in Malaysia. Late entrants into the market included local brands such as Magic Koil, Wasaly and Prince Bed