The most common orientation of print design, whether a book, a magazine or an annual report, is portrait. However, computer monitor are landscape – oriented devices, so many exiting print design don’t directly translate into good Web page designs. Page that are too tall to be seen in one go can be scrolled, but this is a poor answer to the design problem. Good design, careful planning and a structure page – navigation system are all an asset. Fluid page design techniques can also be a strong asset, where it suits the desired design structure.