There are several challenges in conducting case research: it is time
consuming, it needs skilled interviewers, care is needed in drawing
generalisable conclusions from a limited set of cases and in ensuring rigorous
research. Despite this, the results of case research can have very high impact.
Unconstrained by the rigid limits of questionnaires and models, it can lead to
new and creative insights, development of new theory, and have high validity
with practitioners ± the ultimate user of research. Through triangulation with
multiple means of data collection, the validity can be increased further. Many of
the breakthrough concepts and theories in operations management, from lean
production to manufacturing strategy, have been developed through field case
research. Finally, case research enriches not only theory, but also the
researchers themselves. Through conducting research in the field and being
exposed to real problems, the creative insights of people at all levels of
organisations, and the varied contexts of cases, the individual researcher will
personally benefit from the process of conducting the research. Increasingly
new ideas are being developed, not by distant academics, but by those working
in close contact with multiple case studies ± management consultants! It is
There are several challenges in conducting case research: it is timeconsuming, it needs skilled interviewers, care is needed in drawinggeneralisable conclusions from a limited set of cases and in ensuring rigorousresearch. Despite this, the results of case research can have very high impact.Unconstrained by the rigid limits of questionnaires and models, it can lead tonew and creative insights, development of new theory, and have high validitywith practitioners ± the ultimate user of research. Through triangulation withmultiple means of data collection, the validity can be increased further. Many ofthe breakthrough concepts and theories in operations management, from leanproduction to manufacturing strategy, have been developed through field caseresearch. Finally, case research enriches not only theory, but also theresearchers themselves. Through conducting research in the field and beingexposed to real problems, the creative insights of people at all levels oforganisations, and the varied contexts of cases, the individual researcher willpersonally benefit from the process of conducting the research. Increasinglynew ideas are being developed, not by distant academics, but by those workingin close contact with multiple case studies ± management consultants! It is
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