A Brief Introduction to Logos and Trademarks
A powerful logo is one of the most valuable assets a company can utilize to broaden its base and maximize its recognition. It is a vital and irreplaceable component in the success of a corporation. The practice of using symbols to claim ownership is not a modern invention. Logos exist in our environment for hundreds and thousands of years to facilitate identification. Romans used to stamp their bricks with the manufacturer’s emblem, place of origin, as well as their intended destination. As time progressed the logos became more refined and stylized, offering them a touch of sophistication and distinctiveness.
Today’s world is surrounded with an abundance of diverse icons and monograms, as well as countless forms and styles of logos and trademarks that consist of numerous shapes, symbols and color combinations.