Korean people have become more aware of the importance of the convention industry due to the rising number of international events being held. The new convention centers in many cities will all create the opportunity for Korea to become a favored international convention destination. In view of the strong support of the government in the development of convention facilities and a number of high profile international events to be held in the near future, there is a high opportunity that the proportion of international convention visitors to Korea will increase in the future. For example, Busan was chosen as the venue for the General Assembly of the International Congress & Convention Association (ICCA) to be held in 2003.