While organizations eventually come to understand findings are necessarily applicable to other firms. Howhow
to operate in a new national environment, sue- ever, it illustrates an approach to global management
cessful organizations cannot afford the type of negative that managers of other services may find useful, but
publicity and poor financial performance that accom- which they must customize to their own organizational
pany blundering into a new national culture, as Disney discovered after opening Euro Disney in France. The
firm relative to what they pay for it) will not change, but Four Seasons case study is a single case, based on a
elements of how they are enacted may. single organization. As such we do not claim that its
While organizations eventually come to understand findings are necessarily applicable to other firms. Howhow
to operate in a new national environment, sue- ever, it illustrates an approach to global management
cessful organizations cannot afford the type of negative that managers of other services may find useful, but
publicity and poor financial performance that accom- which they must customize to their own organizational
pany blundering into a new national culture, as Disney and cultural needs.