4. Conclusion and Suggestions
The current study has employed performance based approach (SERVPERF) of service quality for
measuring tourist satisfaction. The SERVPERF instrument, which was modified and empirically tested,
identified four interpretable service quality dimensions – assurance, tangibility, responsiveness and
empathy. Since, the dimensions of any service quality model depend on the type of the service sector,
consequently, only four tourism service dimensions were found in the present study. The study provides
good theoretical background and empirical evidence of the facts related to tourism services. However,
it is subject to several limitations: First, the study measures the satisfaction level of foreign and national
tourists together as differences in nationality might have an impact on attitudes and perceptions (Kozak
and Rimmington, 2000); and, second, data gathered from different places where the survey was
conducted has different characteristics which also