All of the rights of use under copyright law, industrial property rights and legal rights similar to intellectual property rights attaching to the services rendered under this contract for work and services and created in connection with the implementation of the contract and attaching to all other written, machine-readable and other work results created in connection with this Agreement shall automatically pass to BMW upon creation without any BMW Group further conditions and without any additional consideration. BMW shall be exclusively entitled thereto without any limitation in terms of geography, time and content and BMW can extend, assign, revise, adjust, modify, reproduce or publish the aforementioned without the consent of the Contractor