Background : “ANONYMOUS” Shower Gel
Formula : White Tea
Benefits : Soft & Fresh for all skin type
Personality : Glamorous/Alluring/Spirited
Price : Mass product
Tone & Manner : Fashionable & Modern Image
Objective :
1. Create awareness of new product launching
2. Drive trial
Target Group :
Female aged 24-45 years old, Living in BKK and urban, Must be a skincare shopper,
Seeking for soft&fresh from skin cleansing product, Searching product information
online and purchasing at modern trade.
What do we need ?
Art Director : Key Visual or storyboard
Copywriter : Radio spot(In Store) or storyboard