1. Construct Canadian corporate sponsor profiles (e.g., positions responsible
for sponsorship; sponsorship histories; types, levels, and intensity of involvements;
number of requests received; and sponsorship integrhtion);
2. Determine the criteria used in selecting grassroots, elite amateur sport, and
professional sport sponsorship opportunities;
3. Determine the post-event evaluation criteria used by corporations to evaluate
the success of their sponsorship involvements;
4. Uncover reasons for discontinuing sport sponsorships ; and Sport Sponsorship