- In 2013, there was an improvement in
product mix and price recovery, especially in the second
half, when they experienced the first conclusive signs of
an economic recovery on the continent. A new line of high
quality products made from chicken breast of brand Chixxs,
such as nuggets, developed in Plusfood plant, was well
received in the UK and Benelux (Belgium, Netherlands and
Luxembourg) markets. Italy also started to grow with brand
Speedy Pollo with a quite interesting distribution model to
be replicated in other markets in the region.
In 2013 there was a decrease in the volume of 3.6%
with increase of 8.9% in net revenue, result of a higher
average price. Germany, Great Britain and Netherlands
remained as the main destinations of BRF in the market,
totaling together 60.9% of exports of the European
block.
In Eurasia, there is a decrease of 26.8% and volumes and
13.1% of reduction in net revenue. The year was marked
by two Ukrainians bans on Brazilian exports, allegedly for
health issues, one in the second quarter and another in
the fourth quarter.