KFC is following market concept as it is focusing on the customer and making improvements in the menus according to the need and wants of the customer. It has added in its menus as fish zinger, salad, Arabian rice etc according to the demands of the customer.
Criteria to analyze KFC Marketing Concept Implementation
The criteria for this purpose will be the level at which KFC is doing to meet the needs, wants and demands of the customer and how effectively it is using its resources to achieve the desired results. KFC is following market concept as it is focusing on the customer and making improvements in the menus according to the need and wants of the customer.
KFC believes in customer's satisfaction and regularly conducts market research to gather information. KFC has introduced various methods and procedures to get the feedback from customers to satisfy their needs. One of the methods is online feedback about the service and products quality and taste. For this purpose a feedback questionnaire has been introduced in which experience of customers is taken about KFC service, product taste and quality to know the satisfaction criteria. Based on this, new products are introduced (kfc.com). Before the introduction of the new Product test marketing is also being done, for example KFC tested its product Double Down before its introduction (tradingmarkets.com).