Mercedes-Benz in the USA launched the GLA, the automaker’s first compact SUV, through a distinctive campaign that used Instagram and Facebook ads together to achieve a strong brand and direct response results. In addition, Mercedes-Benz saw a 54% increase in website visits by serving branded ads to the same people across Instagram and Facebook. They also saw a 580% increase in website visits when Instagram and Facebook branding ads were paired with Facebook direct response ads. By using the two platforms to complement each other, Mercedes-Benz effectively moved people from awareness to action and sparked further discovery among their target audience.