Furthermore, we conducted a cluster analysis based on these
seven service factors to identify unique segmentations among
subjects. The outcome of cluster analysis suggested that the respondents
could be further segmented into three sub-groups, “Holistic
group,” “Physiotherapy group,” and “Leisure and recreation group.”
We compared our results to the cluster analysis results reported by
Mueller and Lanz Kaufmann (2001) and contend that the “Holistic
group,” “Physiotherapy group,” and “Leisure and recreation
group” proposed in this study respectively correspond to Mueller
and Lanz Kaufmann’s “Demanding health guests,” “Care-intensive
health guests,” and “Undemanding recreation guests.”