Advertising[edit]
A variety of different slogans are currently being used by Alitalia:
"Alitalia vola con te" (Alitalia flies with you)[33]
"Fatti per volare alto" (Made to fly high)[34]
"Alitalia, al lavoro per te" (Alitalia, working for you)[35]
"Muoviamo chi muove l'Italia" (We move the people who keep Italy going)[36]
"Scegli come volare"(Choose how to fly)
"Orgogliosi di mostrare il meglio del nostro paese appassionatamente"(Proud to show the best of our country with passion)
"The pleasure of flying Made in Italy"[37]
The old Alitalia, since 2005, the year in which the new modernised logo and livery were introduced, also used a mix of slogans:[38]
"Volare, nella tua vita" (Flying, in your life)
"Volare in compagnia dell'Italia" (Fly with Italy)
In 2014, the company adopted a new slogan[39]
"Alitalians do it better"
"Where the journey meets the destination." (International advertisement)