From the first suspicion that something is wrong, through the progression of cognitive, behavioral, and social changes that occur following a diagnosis, Alzheimer's disease (AD) and related dementias affect individuals' quality of life (QOL) in profound ways. Individuals in the early to middle stages of AD and related dementias are often able and willing to talk about their experiences with memory loss and other aspects of the disease, and are reliable reporters of their own QOL when they are provided a framework to help organize their thoughts.1–4 Furthermore, many individuals with dementia rate their overall QOL as good or excellent, despite losses that some would consider devastating.5–7 As a result, QOL has been identified as an important indicator of the overall impact of interventions for individuals with dementia, and improving QOL has been identified (along with improving cognitive and functional abilities, delaying decline, and reducing effective and behavioral disturbances) as a primary goal of dementia treatment.8