Concept
In this work embodies his theories Venturi Complexity and Contradiction, using modern resources toward purely as collage, quotation, and even irony, eg diverted from the chimney shaft, quotes a Greek pediment on the façade, and so on. During the same time when this work was constructed Venturi worked on one of his best known "Complexity and Contradiction in Architecture".
The house has a uniform appearance, even simple and symmetrical. However, between that appearance and compositional center sets a series of changes, geometric changes and unexpected routes. His unit concept is not, after all, an instrument of historicism, but, as he said, understanding of the silhouette as a whole. It represents in simplified form the image of home that we have in memory. Robert Venturi used to say: "The House ... is Home". The same urban rescues Popular Culture, because the volume of the house, playing a popularly accepted model home.