This study of the adventure travel market was conducted in late 2009. Adventure travel is an inherently subjective activity: what is adventure to one person, may not be to another. Therefore,for the purpose of this syudy, a broad definition of adventure tourism was adopted:any domestic or international trip that includes at least two of the following three aspects:physical activity, interaction with nature and cultural learning or exchange. Respondents were provided with a list of possible activities. They were asked to choose what activities they had participated in. These activities were categorized into either hard or soft adventure activities or "other" tourism activities. This use of this classification system is based on previously established research in this field. This categorization has its foundation in academic literature and has been confirmed by previous surveys of consumers.