I. INTRODUCTION With the rapid development of computer networks in China, Chinese markets play a more important role in the global online marketplace. One source states that China is the second largest online market in the world, with 150 million users. That puts China only slightly behind the US with its 154 million users. But that represents 68% penetration in the US market, and only slightly over 10% in the Chinese market. Obviously, the potential in China is enormous and basically untapped. [1] Presently, a number of large Chinese enterprises set up their own interactive design teams as more designers join in this industry. At the same time, Chinese Web site design requires a lot of Chinese cultural symbols embodied in the characteristics of Chinese style. However, compared to some developed countries, Chinese interaction design research is at its initial stage and the overall level of UI (user interface) design is not high. Customers are often unaware of the importance of computer- human interaction; many are reluctant to spend time and money on UI. Moreover, there is no conflict between cost and usability. For websites, it's less expensive to design for higher usability because it emphasizes simplicity, and interaction standards are excessive with inconsequential menu items and dialogue elements. For software applications, financial expenditures are the same for a good quality or a poor quality design.