TAT aims to make its newly introduced Seven Green Concepts serve as a guiding force to all of its stakeholders. “The challenges are three-fold: Integration of our tourism to global standard certification, creating traveller awareness and cooperation, plus the greening of the supply chain,” revealed Supaporn Prach-Umpai, vice president of Thai Ecotourism and Adventure Travel Association (TEATA). TEATA, a private sector led network looks at training and capacity building of the tourism industry as it fosters greener operations.