The travel booking world has been undergoing a major transformation, due to the technological advancements and digital tools which caused the travel consumers’ journey to go online. Whatever triggers the specific trip decision – the consumer’s journey will most probably include an important online component of researching and booking. Indeed, nearly two-thirds of US internet users researched travel via digital channels in 2013
An increasing of online traveller affect to hotel industry. Thus, online hotel booking has been developed to fulfil digital customer.