Step 1: Establishment of mission, vision, and goals
mission
basic purpose and values of the organization
defines the scope of operations
states the organization’s reason(s) to exist
written in terms of the general clients served by the organization
strategic vision-provides a perspective on where the company is headed and what the organization can become
clarifies the company’s strategic intent
strategic goals-evolve from the mission and vision of the organization
need to be communicated to everyone who has contact with the organizationStrategic