At the enterprise scale, an enterprise may shift from a solvent state to an insolvent one, or may switch from reef tourism as its core business to another form of tourism. A resilient reef tourism enterprise is able to maintain or grow its existing level of employment and income and stay operating in reef tourism in the face of crises and change (Biggs, 2011; Biggs et al., 2012b). An enterprise that becomes insolvent, closes down, drastically downsizes, or substantially shifts its core business away from reef tourism is defined in this study as non-resilient. By focussing on enterprise resilience within the coral reef tourism sector, this study evaluates specified rather than general resilience (Folke et al., 2010)