INFORMATION DESIGN IS THE DESIGN OF INFORMATION.
If this definition appears to be too simple to be saying anything, it is best to
consider it as a riddle. The solution to the riddle is that the word design in it is also
designed. (Here we already have an example that shows the power of the new
approach. As we shall see next, this single act of concept design changes the
meaning of our definition all the way from tautological to controversial.)