Write an essay of no more than 2,000 words answering the following question:
Innovation is about big leaps forward, ‘eureka’ moments and radical breakthroughs – or is it?
Using examples from a sector of your choice, make a case for the importance of incremental
innovation.
Answer demonstrates critical understanding of the innovation process from a relevant and clearly defined sector of the economy.
Critical understanding of the difference between incremental and radical innovation.
Evidence of research/wider reading
Use of relevant examples