The marketing environment of each country is driven by political, economic, socio-cultural, technological, legal and environmental factors (Jobber and Ellis- Chadwick, 2012), which are likely to pose both opportunities and threats for many companies; therefore, they need to analyse the marketing environment before launching their business in order to understand operational channels and deliver the right products in right countries to prevent any threat. Hence, we employed a PESTLE conceptual framework to analyse the marketing environment of our targeted countries in terms of economic, social-cultural and legal factors.