Coordinated Leadership Group
The tightly coordinated leadership group is one of the factors in the company's success. Eric Flamholtz and Yvinne Randle, in "Corporate Culture," refer to the three leaders of Google as a "classic leadership molecule" made up of leaders who function as a single and effective team. Page and Brin were students together at Stanford University when they created the company. Schmidt came in as chief executive officer in 2001.
Commitment to Cutting Edge
Google has always been committed to providing the best available technology. In the context of the now-classic search engine, this has meant continuously re-working the basics, creating "Universal Search," then "Realtime Search," and "Google Instant" to make the process of searching for information on the web both more revealing and more convenient for users. Google Instant provides suggestions letter by letter, so a searcher often doesn't have to finish the word he is typing in order to find links to the sources he wants.
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Wise Expansion
Google has also had an eye for new ventures and acquisitions outside of the search-engine market, but in areas that have generated some synergy with its core. An early expansion was the creation of Google News in September 2002. This offered users a very convenient way to draw upon more than 4,000 news sources. An early example of an acquisition by Google that made a nice fit with its core business was Keyhole Inc., the company that had first developed what it called the "Earth Viewer" suite, purchased by Google in 2004. Keyhole's Earth Viewer has since become Google Earth and Google Maps.
Subtle Marketing
Finally, Google has become adept at marketing itself as a brand name, in ways in which it does not seem to be doing anything of the sort. The institution of the "Google doodle" is an example of this under-the-radar marketing. Google's home page often features simply the letters of the word "Google" colorfully displayed. But on holidays and other special occasions, it features a "Google doodle," an often very striking and humorous re-working of those letters. These "doodles" attract a good deal of favorable attention.
 
ประสานแกนนำ กลุ่มกลุ่มผู้ประสานงานอย่างใกล้ชิดเป็นหนึ่งในปัจจัยความสำเร็จของบริษัท Eric Flamholtz และ Yvinne Randle ใน "วัฒนธรรมองค์กร หมายถึงผู้นำสามของ Google เป็นแบบ"คลาสสิกนำโมเลกุล"ประกอบด้วยผู้นำที่ทำงานเป็นทีมเดียว และมีประสิทธิภาพ Page และ Brin ได้เรียนกันในมหาวิทยาลัยสแตนฟอร์ดเมื่อสร้างบริษัท ชมิดท์มาเป็นประธานเจ้าหน้าที่บริหารในปี 2544ความมุ่งมั่นเพื่อตัดขอบGoogle ได้ให้เทคโนโลยีมีส่วนเสมอ ในบริบทของโปรแกรมค้นหาขณะนี้คลาสสิก นี้มีขึ้น อย่างต่อเนื่องทำงานพื้นฐาน สร้าง "สากลค้น หา แล้ว"ค้น หาเรียลไทม์" และ"Google ทันที"ทำให้กระบวนการในการค้นหาข้อมูลบนเว็บที่เปิดเผยมากขึ้น และสะดวกขึ้นสำหรับผู้ใช้ใหม่ Google ทันทีให้ตัวอักษรโดยตัวอักษร คำแนะนำเพื่อเป็นผู้ค้นหามักจะไม่ต้องทำคำเขาจะพิมพ์เพื่อค้นหาการเชื่อมโยงไปยังแหล่งเขาต้องการอ่านหนังสือที่เกี่ยวข้อง: ปัจจัยความสำเร็จของธุรกิจประมูลออนไลน์ขยายตัวฉลาดGoogle has also had an eye for new ventures and acquisitions outside of the search-engine market, but in areas that have generated some synergy with its core. An early expansion was the creation of Google News in September 2002. This offered users a very convenient way to draw upon more than 4,000 news sources. An early example of an acquisition by Google that made a nice fit with its core business was Keyhole Inc., the company that had first developed what it called the "Earth Viewer" suite, purchased by Google in 2004. Keyhole's Earth Viewer has since become Google Earth and Google Maps.Subtle MarketingFinally, Google has become adept at marketing itself as a brand name, in ways in which it does not seem to be doing anything of the sort. The institution of the "Google doodle" is an example of this under-the-radar marketing. Google's home page often features simply the letters of the word "Google" colorfully displayed. But on holidays and other special occasions, it features a "Google doodle," an often very striking and humorous re-working of those letters. These "doodles" attract a good deal of favorable attention.
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