F For companies, this means engaging in the online social networking that plays, such an important part in the way young recruits interact with their peers. As well as social networking site, virtual worlds such as Second Life also provide opportunities to engage prospective candidates, whose ‘avatars’ (invented online characters) can interact with those of the company’s employees.
G Much of the real power of the Internet in recruitment exists in these external site, where companies can build an employer brand and tap into potential recruits by engaging in issues about which these individuals need to establish a presence in everything from chat rooms to blogs.
H But while some forward-thinking companies are doing this, many recruiters have yet to tap into these audiences. ’Organisations are a bit unsure at the moment of how to take advantage of this,’ says Emma Parry, Research Fellow at Cranfield School of Management. ‘But it’s something they’ll have to do in the future because, for this generation of recruits, that’s the way they communicate