The PATA Adventure Travel and Responsible Tourism Conference and Mart 2015 (AT&RTCM 2015) in Thimphu, Bhutan successfully ended on Friday, February 6, 2015, with the Honourable Prime Minister of Bhutan, His Excellency Lyonchhen Tshering Tobgay, announcing that Bhutan will become a member of the Pacific Asia Travel Association (PATA).
Organised by PATA and generously hosted by the Tourism Council of Bhutan, the three-day niche event, under the theme “Explore Beyond Tourism – Celebrate Happiness”, follows up on the success of AT&RTCM 2012 held in Paro, Bhutan, which was the first international travel trade event to be held in the country.
PATA CEO Mario Hardy noted in his welcome speech that, “The aim of these events is to bring together tourism professionals involved in adventure travel and responsible tourism to discuss creating new opportunities for promoting environmental protection and social sustainability within the industry.”