Case study research is a multi-method research approach and involves adopting a
number of data collection and analysis techniques, including qualitative and quantitative
methods. This overall research approach enables a comprehensive study to be developed
offering a thorough insight into the complexity of the social networking phenomenon. The
methodology section therefore begins by offering a background description on the case
study of Facebook compiled from an in-depth review of secondary data resources relating
to the social networking site, including books, journal articles, newspaper articles and the
policies and guidelines within the social networking site. The research design in the form
of a survey design is then presented with a breakdown of both qualitative and quantitative
data collection and analysis techniques used to examine Facebook users’ perceptions
of privacy and trust on the social networking site.