Marilyn Lyschir de veloped a bove for chacolate at an early age. but made her lving as anartist.In an effort to fund her and her husband's struggling magazine, she turned to the idea of creating a spicychocohte. Deemed "Cowgirl Chocolates", this idea soon became something much more than a sidehobby. While Marilyn continued to invest her time, money, and rescources into this company, theystruggled to turn a profit. Cowgirl Chocolates does not have a solid marketing pan, and therefore a lackof strategie direction. Adlitionally. they have not defined the target market, established an efficiemdistribution methodor setrealistic company goals. In this paper, we will discuss the prevaent issues,possible alternatives, and a solution implenentation that we belie ve will tun Cowgil Chocoltes into thenext great chocolite brand.
Marilyn Lyschir de veloped a bove for chacolate at an early age. but made her lving as anartist.<br>In an effort to fund her and her husband's struggling magazine, she turned to the idea of creating a spicy<br>chocohte. Deemed "Cowgirl Chocolates", this idea soon became something much more than a side<br>hobby. While Marilyn continued to invest her time, money, and rescources into this company, they<br>struggled to turn a profit. Cowgirl Chocolates does not have a solid marketing pan, and therefore a lack<br>of strategie direction. Adlitionally. they have not defined the target market, established an efficiem<br>distribution methodor setrealistic company goals. In this paper, we will discuss the prevaent issues,<br>ทางเลือกที่เป็นไปได้และ implenentation วิธีการแก้ปัญหาที่เราปฏิเสธได้จะ tun Cowgil Chocoltes เข้าไปใน<br>แบรนด์ chocolite ดีต่อไป
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