he article highlights the concept of "time" as the most important axiom which is a part of linguocultural worldview of different nations, that also allows us to consider this concept in terms of its cultural distinctive potential. In its turn, the definition of the limits and possibilities of matching cultures by comparing their lingvocultural axioms enables us to refine the boundaries of their communicative interactions, identifying areas of understanding / misunderstanding and the most constructive interaction / potential proneness to conflict.
Cultural differences in understanding the time could be considered in two main directions: first, each culture performs the calculation of time in its own way; secondly, the way to decompose the time, its "segmentation" also creates a significant originality of unique linguocultural pictures of the world. These features are interrelated and interdependent, therefore it is reasonable to combine them under the title "time attitude.