6. Conclusions and policy implication
Diffusion research has been applied to various fields, especially marketing, in that it can forecast the number of adopters (Mahajan et al., 1990). Recently, factors affecting the diffusion of communication technologies have been analyzed actively. For example, complementary technologies (Gandal et al., 2000), usage intensity (Grajek and Kretschmer, 2009), and critical mass (Grajek and Kretschmer, 2010) are emphasized as the key factors of the diffusion of communication technologies. Furthermore, Koski and Kretschmer (2005) and Hwang et al. (2009) emphasize, respectively, that standardization policy and government regulations are stimulating the competition among firms for technology diffusion. As exemplified above, the areas of diffusion research are being broadened, even to the relationship between diffusion and economic growth (Benhabib and Spiegel, 2005 and Czernich et al., 2009). The effect of network neutrality regulation, which this paper investigates, will also be changed according to the level of diffusion with respect to the current number of adopters. However, no research has been conducted regarding the diffusion of new Internet application services, and previous research even assumed that the market potential and final number of adopters would be constant at the current level of market penetration.
6. Conclusions and policy implicationDiffusion research has been applied to various fields, especially marketing, in that it can forecast the number of adopters (Mahajan et al., 1990). Recently, factors affecting the diffusion of communication technologies have been analyzed actively. For example, complementary technologies (Gandal et al., 2000), usage intensity (Grajek and Kretschmer, 2009), and critical mass (Grajek and Kretschmer, 2010) are emphasized as the key factors of the diffusion of communication technologies. Furthermore, Koski and Kretschmer (2005) and Hwang et al. (2009) emphasize, respectively, that standardization policy and government regulations are stimulating the competition among firms for technology diffusion. As exemplified above, the areas of diffusion research are being broadened, even to the relationship between diffusion and economic growth (Benhabib and Spiegel, 2005 and Czernich et al., 2009). The effect of network neutrality regulation, which this paper investigates, will also be changed according to the level of diffusion with respect to the current number of adopters. However, no research has been conducted regarding the diffusion of new Internet application services, and previous research even assumed that the market potential and final number of adopters would be constant at the current level of market penetration.
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6. Conclusions and policy implication
Diffusion research has been applied to various fields, especially marketing, in that it can forecast the number of adopters (Mahajan et al., 1990). Recently, factors affecting the diffusion of communication technologies have been analyzed actively. For example, complementary technologies (Gandal et al., 2000), usage intensity (Grajek and Kretschmer, 2009), and critical mass (Grajek and Kretschmer, 2010) are emphasized as the key factors of the diffusion of communication technologies. Furthermore, Koski and Kretschmer (2005) and Hwang et al. (2009) emphasize, respectively, that standardization policy and government regulations are stimulating the competition among firms for technology diffusion. As exemplified above, the areas of diffusion research are being broadened, even to the relationship between diffusion and economic growth (Benhabib and Spiegel, 2005 and Czernich et al., 2009). The effect of network neutrality regulation, which this paper investigates, will also be changed according to the level of diffusion with respect to the current number of adopters. However, no research has been conducted regarding the diffusion of new Internet application services, and previous research even assumed that the market potential and final number of adopters would be constant at the current level of market penetration.
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