The results of practical learning produced by Kinki University have benefitted both the university and society. Further development will be achieved through cooperation between industry and academia. The Fisheries Laboratory has successfully brought down the market price of red sea bream and yellowtail by providing nurseries with farm-hatched fry. Supply rates have also climbed significantly. Furthermore, as part of species improvement studies, yellowtails have been cross-bred with a goldstriped amberjack of higher market price to produce “burihira” (coined from the names of the two species) in 1970. Though growing slower than yellowtail, burihira is twice the size of goldstriped amberjack by age two, which results in increased catches and stabilized supply. Burihira is now a registered trademark.